I conducted the following questionnaire to try and research what sort of music videos a young student (which is my target audience) would like. I handed this questionnaire out to several people:
Questionnaire
Are you:
- Male
- Female
How old are you?
Please state your favourite artist/song:
What sort of music videos are you interested in?
- Live footage of artist/band
- A storyline
- Clips linking to lyrics
How often do you watch music channels?
- Every week
- Every month
- Every once in awhile
- Never
What platform do you use to listen to music?
- Youtube
- Streaming from apps (Spotify, Deezer, Apple Music)
- Music channels on the TV
- CDs
If you do stream your music from apps, do you pay for premium services?
- Yes
- No
In conclusion, I found that generally a young student of around the age of 17/18 likes music videos that have a story line to it as it interests them more. I asked which gender and age the person was filling out the questionnaire so that I could have more knowledge about the target audience I was aiming for.
I asked about the type of music videos that people liked to gather what sort of music video I could possibly create for the song that I am doing. I found that clips linking to the lyrics were also popular as it helps people understand what the lyrics are trying to depict more. This fits in with the type of music video that I would like to create as the lyrics are quite literal, therefore I would like to create similar visuals to keep the audience engaged. I have decided that I am going to use a mixture of all three types of music video. The music video will have some artistic shots which relate to the music video, representing the visuals. It will also have some sort of narrative to it as there is underlying conflict between the mother and daughter in the video. Then, there will also be some brief performance clips, similar to those featured in Sam Smiths, 'Not The Only One' music video. This will hopefully keep the audience engaged throughout.
Within the modern day, music channels are not as popular as they are before as the answer 'every once in awhile' was mostly chosen when asked 'how often do you watch music channels?'. The younger generation are more likely to stream their music from apps, such as Spotify, Apple Music, YouTube and Deezer now. This could be due to the accessibility of having millions of songs by various different artists in one place. This gave me an insight of where my music video could be published, therefore directing my music video to a particular audience.
I asked about the type of music videos that people liked to gather what sort of music video I could possibly create for the song that I am doing. I found that clips linking to the lyrics were also popular as it helps people understand what the lyrics are trying to depict more. This fits in with the type of music video that I would like to create as the lyrics are quite literal, therefore I would like to create similar visuals to keep the audience engaged. I have decided that I am going to use a mixture of all three types of music video. The music video will have some artistic shots which relate to the music video, representing the visuals. It will also have some sort of narrative to it as there is underlying conflict between the mother and daughter in the video. Then, there will also be some brief performance clips, similar to those featured in Sam Smiths, 'Not The Only One' music video. This will hopefully keep the audience engaged throughout.
Within the modern day, music channels are not as popular as they are before as the answer 'every once in awhile' was mostly chosen when asked 'how often do you watch music channels?'. The younger generation are more likely to stream their music from apps, such as Spotify, Apple Music, YouTube and Deezer now. This could be due to the accessibility of having millions of songs by various different artists in one place. This gave me an insight of where my music video could be published, therefore directing my music video to a particular audience.
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