PRODUCTION - Final Video

My Music Video for Party Tattoos

Audio for Music Video

Above is my final video edit and the audio that is used within the music video.

PRODUCTION: Party Tattoos Magazine Advert (print artefacts)

This is my final poster for the Party Tattoos album. I wanted the colours to be quite fun and to reflect the mood of the music video and album. I am really happy with how the photos came out for the poster as I think the sunset really compliments the atmosphere. However, due to the sunset being quite pink in colour, I had to slightly edit the tones of the front album cover and make it more pink. I think that the composition of the photograph is interesting as the artist is staring at her own album. 

I was debating whether to have the font colour as white or black as the writing on my album cover is white. However, I found that when I used a white font, it often blended into the background base image, making it quite hard to read. Therefore, I ended up having a black font. I studied previous posters such as Panic at the Disco's, Oasis' and Ed Sheeran's to gather a general idea of what context should be placed upon an album poster. Often, the artist's name and album name is quite large on the page to grab immediate attention of a potential target audience. Usually, people will be interested in upcoming albums if they are produced by their favourite artists. I also made sure that the release date of the album was quite clear on the poster so that it builds up suspense and also so that the target audience are aware when to expect the artist's new music.

Another important detail was the critic's comments. I selected the best reviews and comments of the album as it would increase the album sales. An interesting aspect of the critic's comments is that there isn't any proper punctuation. I thought that this would help amplify the fact that the artist is quite indie and unique. It was important that I added a star rating to the poster as well as this is most likely what the viewer's leading eye would draw towards. Adding extra information such as the source where I got the reviews and comments from was vital as well because potential audiences might want to read a full review of the album before buying as well. An important code and convention that I identified from previous posters is that they usually display previous 'hits' by the artist. These are normally well known singles that have previously been released by the artist. Therefore, people might recognise the songs and if they like them they will potentially be more likely to buy the album.

Not all album posters have an image of the CD cover. However, I think it is nice to visually be able to see what the viewer could possibly be buying. So, it was important that the album cover and poster integrated. Other important aspects included where audiences could listen to the music. Music is so widely streamed on platforms such as Spotify and Itunes within the modern day. Drake's 'Once Dance' track has received 882 million streams alone on Spotify. I think that that online streaming adds an additional platform for artists and makes their music more widely available. Another obvious feature was the record label. Dodie Clark isn't actually signed to a record label, so I created her own for her.

PRODUCTION: Final Album Cover (Digipak)

The top image is the front of my cover and the bottom is the back of my cover. I chose to have white text as it clearly stands out against the images. The front album cover does follow the general codes and conventions of an album cover, but I wanted to also put my own twist on the album. I did this by adding a lyric from the song that I am doing the music video to. I thought that this added a much more personal touch to the album as the lyric is quite inspirational and meaningful. I photographed the image on the right a week after I photographed the one on the left. As you can see, the image has a lot of purple tones in it and originally the image on the left had more blue cool tones in it. Therefore, to make the images simultaneous, I edited the tones of the image on the right slightly.

These are the inserts within the album, inspired by Taylor Swift’s ‘1989’ album. I plan to print these images out as polaroid’s and have them as inserts in the album. The polaroid's have the artist’s name on, Dodie Clark, as well as a lyric from the song that I am creating a music video for. I thought that this was a simplistic, yet effective way of promoting the music video as hopefully people would share the polaroid's on social media platforms when they receive their albums. ‘Super fans’ could also share where they have pinned up their polaroid's around their room as well. There are a total of six polaroid's within the album pack – a day and night edition. I have photographed all of the images within the album as I believe this makes the album more authentic and personal. The images above are from the night edition, I wanted them to reflect the cosy and chilled vibes that some of the songs within the album give off.

The images above are from the ‘day’ edition of the polaroid's. I wanted to keep in with the artsy shots as I think these would more widely be shared by my teenage target audience. Again, I wanted the photographs to mirror some of the vibes that the lyrics were depicting. The songs are powerful, yet relaxing at the same time. This is a notion that I have hopefully mirrored within my album cover and photographs.

With all of these images, I was finally able to compile my digipak panels. I couldn't decided whether I wanted to use four or six panels, so I designed both. I used some templates to roughly design where everything would go on my digipak. I would have my front and back panel in their appropriate place and then I would use the polaroids to opt as the extra panels on the digipak. I think that this is a good idea as they have the lyrics of the song Party Tattoos on. Any polaroids that will not be used on the panels of the digipak will be inserted as physical polaroids in a small pocket inside of the digipak, almost acting like an exclusive 'freebie' when the consumer buys the album. Here are some of the designs I have created of the digipak, with the black background one being my final design: