PRODUCTION: Final Album Cover (Digipak)

The top image is the front of my cover and the bottom is the back of my cover. I chose to have white text as it clearly stands out against the images. The front album cover does follow the general codes and conventions of an album cover, but I wanted to also put my own twist on the album. I did this by adding a lyric from the song that I am doing the music video to. I thought that this added a much more personal touch to the album as the lyric is quite inspirational and meaningful. I photographed the image on the right a week after I photographed the one on the left. As you can see, the image has a lot of purple tones in it and originally the image on the left had more blue cool tones in it. Therefore, to make the images simultaneous, I edited the tones of the image on the right slightly.

These are the inserts within the album, inspired by Taylor Swift’s ‘1989’ album. I plan to print these images out as polaroid’s and have them as inserts in the album. The polaroid's have the artist’s name on, Dodie Clark, as well as a lyric from the song that I am creating a music video for. I thought that this was a simplistic, yet effective way of promoting the music video as hopefully people would share the polaroid's on social media platforms when they receive their albums. ‘Super fans’ could also share where they have pinned up their polaroid's around their room as well. There are a total of six polaroid's within the album pack – a day and night edition. I have photographed all of the images within the album as I believe this makes the album more authentic and personal. The images above are from the night edition, I wanted them to reflect the cosy and chilled vibes that some of the songs within the album give off.

The images above are from the ‘day’ edition of the polaroid's. I wanted to keep in with the artsy shots as I think these would more widely be shared by my teenage target audience. Again, I wanted the photographs to mirror some of the vibes that the lyrics were depicting. The songs are powerful, yet relaxing at the same time. This is a notion that I have hopefully mirrored within my album cover and photographs.

With all of these images, I was finally able to compile my digipak panels. I couldn't decided whether I wanted to use four or six panels, so I designed both. I used some templates to roughly design where everything would go on my digipak. I would have my front and back panel in their appropriate place and then I would use the polaroids to opt as the extra panels on the digipak. I think that this is a good idea as they have the lyrics of the song Party Tattoos on. Any polaroids that will not be used on the panels of the digipak will be inserted as physical polaroids in a small pocket inside of the digipak, almost acting like an exclusive 'freebie' when the consumer buys the album. Here are some of the designs I have created of the digipak, with the black background one being my final design: