These are some initial image designs for the front of the album cover. I decided to keep the first initial design quite simple. The colours are pastel colours which are reflected throughout the music video. The image is a portraiture image of the artist/the girl in the video. I liked how the lighting came across as the viewer can only see the face, the background is in complete darkness. Shadows are also overcasted on the subject's face, highlighting one of the key binary oppositions - light vs dark. The light being her mother and the dark being the immature youth that she seems to constantly be trapped in. The light and shadows possibly reflect the narrative that is depicted within the lyrics. I also included a rainbow overlay on the portrait as the rainbow colours are renown as being as symbol for freedom and diversity. I wanted this to be included as within the lyrics there is this problem of the girl having either too much freedom or not enough.
I used all mobile apps to edit the first initial idea images. To begin with, I used Afterlight to adjust the contrast, brightness and shadows of the plain image. This made the foundation image stand out slightly better. I then went into an app called Superimpose and found an image of a rainbow overlay on Google, adjusting the opacity and transparency as I overlayed it onto the foundation image. The next stage was adding some more detail to the images. I wanted it to be more than just a single image. So, I went back onto the Afterlight app and started to explore how different shapes impacted the image. I decided to settle with a simple '+' sign. This overlayed on top of the image, giving it a third layer. I edited the colour to a pastel blue, so that it fitted in with the vibe of the music video. I then kept editing the colour, so that there was a variety of pastel colours to use. I went back into Superimpose and started to overlay the different pastel colours on top of each other, creating a variety of different designs.
The next stages are to add text, such as the artist's name and the album name to the front of the cover. I also need to look at designed the back cover to the album and explore what detail needs to be placed on there.
After this, I used the app Phonto to start adding text to the designs. I added the artist's name, Dodie Clark, as well as the album title. I decided that the album title should be the song that I am doing the music video to as the album cover and visuals in the music video are similar.
The next stages were designing the back of the album cover. I selected the pink and blue version of the front of the album cover as I thought that it looked the best out of the three. I wanted the same similar pink and blue design on the back of the album, however I wanted to add some 'doodles' to the back to reflect the song, instead of having an image from the music video. I based the back cover from one of the lyrics in Party Tattoos - 'Black lipstick will never be a sin' as I thought that it would add another dimension to the cover. From this, I overlaid relating images such as black lips and black angel wings to the cover. I also began adding items such as stars and eyes as I thought that it reflected some of the visuals displayed in the music video.
After experimenting a bit with what images could go on the back of the cover, I decided to add the relevant information, such as the barcode and the copyright information. This is when it started to look like a proper CD cover. I decided to primarily keep the text in the colour white, however this did prove a bit hard to read, therefore I outlined the text slightly with a pastel colour so it was a bit more easier to read. Again, I decided to do several designs for this, so that I could select the best one.
I thought that it was important for the album name to be displayed on the back as well. I then began to add a list of songs that would be on the album, including the song for my music video, Party Tattoos.
Whilst designing these, I thoroughly considered my target audience throughout - a young female. I thought that the pink and blue colours blended well and the images are perhaps something a young female would like, but they also heavily relate to the song as well.
Final Designs -
I decided to select these two as my final designs as I really liked the colour combination. I also thought that the composition was well fitting.
After this, I used the app Phonto to start adding text to the designs. I added the artist's name, Dodie Clark, as well as the album title. I decided that the album title should be the song that I am doing the music video to as the album cover and visuals in the music video are similar.
The next stages were designing the back of the album cover. I selected the pink and blue version of the front of the album cover as I thought that it looked the best out of the three. I wanted the same similar pink and blue design on the back of the album, however I wanted to add some 'doodles' to the back to reflect the song, instead of having an image from the music video. I based the back cover from one of the lyrics in Party Tattoos - 'Black lipstick will never be a sin' as I thought that it would add another dimension to the cover. From this, I overlaid relating images such as black lips and black angel wings to the cover. I also began adding items such as stars and eyes as I thought that it reflected some of the visuals displayed in the music video.
After experimenting a bit with what images could go on the back of the cover, I decided to add the relevant information, such as the barcode and the copyright information. This is when it started to look like a proper CD cover. I decided to primarily keep the text in the colour white, however this did prove a bit hard to read, therefore I outlined the text slightly with a pastel colour so it was a bit more easier to read. Again, I decided to do several designs for this, so that I could select the best one.
I thought that it was important for the album name to be displayed on the back as well. I then began to add a list of songs that would be on the album, including the song for my music video, Party Tattoos.
Whilst designing these, I thoroughly considered my target audience throughout - a young female. I thought that the pink and blue colours blended well and the images are perhaps something a young female would like, but they also heavily relate to the song as well.
Final Designs -
I decided to select these two as my final designs as I really liked the colour combination. I also thought that the composition was well fitting.
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