PRODUCTION: Update On Album Cover and Audience Feedback

I decided to experiment with the album cover as I wasn't particularly sure if I completely liked the font on my first few drafts as I thought it looked a bit childish. Therefore, I have decided to make an array of completely opposite album covers. I decided to completely strip the complexity of the album cover back and make it much more raw, which reflects the song. I still really like the portraiture image as it is of the artist in my music video. I also experimented with adding lyrics to some of the album covers. After gathering audience feedback, I made multiple versions of the more successful albums, experimenting with what image I should use.

This album cover is simply black and white with the title stretching across the image. The artist's name is located at the bottom, however I feel like this sort of blends into the black and white effect used. I asked a select group of people within my target audience their thoughts on this particular album cover and some of the main responses were 'it's a bit too plain', 'nothing's really going on', 'doesn't reflect the song very well due to the song being quite lively, this is more serious toned'. In conclusion, I have decided that I won't be using this album cover.

The next album cover was more successful out of the bunch. A member of my target audience described this particular cover as 'simple, yet effective'. I was also complimented on the use of lyrics at the bottom as members of my target audience said that the quote was 'inspirational'.

Again, this is one of the more successful covers. This cover was described as 'quite raw, but aesthetically pleasing'. The imagery seems like a success, due to most of the colours being quite cool toned. However, the use of the added rainbow makes me question if the rawness is taken away. Therefore, I will highly consider leaving the rainbow out of the imagery. The font also reflects the type of font used in the music video.

This cover was not as successful as my target audience explained that there are 'too many different fonts'. A consistent font would probably be a bit easier to read from afar.

My target audience liked this album cover as well, due to the aesthetic it brings. The typewrite font adds more of a personal feel to it. When asked whether they prefer the album cover with or without lyrics, members of my targets audience said with.

These are now my shortlisted front album covers, I also intend to recreate the back of the album as well before making a final decision.