PRODUCTION: Creative Journey - Post Four - 31/10/17

Today, I started cutting and editing relevant clips. I came across a minor problem as I found out that my .MOV files were not supported on the school laptops for some reason. So, I began converting them into .MPEG files. However, when I logged onto the media computers, .MOV files were supported on Premiere Pro. Therefore, I am going to have to try and refrain from using the school laptops to edit on in the future as it took me a while to use Adobe Media Encoder to convert some of the clips.
I am happy with how the editing process is going so far. When the subject mimes the lyrics, it syncs perfectly with the actual music. I am currently using some of the basic skills that I learnt from my AS project, such as slicing and unlinking audio from clips for the initial edit.

PRODUCTION: Creative Journey - Post Three - 30/10/17

Today, I have been working on the initial editing stages. Before half term, I created a title for my music video, however I was not really happy with it as it looked plain and boring. However, today I watched some tutorials and decided to recreate my title. I am really happy with the flow of the title now as it is engaging and looks visually pleasing.


I created this title using After Effects. I selected an appropriate font and used the 'pen tool' to follow the text as if I were to write it by hand. After I had written up all of the text, I increased the opacity to the highest that it would go - making the surroundings of the font white in colour. I then inverted the text, so that the original text/font showed. I then created a path and skipped between frames so that the text would unveil slightly at a time. I made sure to stick to strict time limits of around four-six seconds as the music does not have a very long intro time.

PRODUCTION: Creative Journey - Post Three - 25/10/17

Today, I have filmed some of the main scenes within my video. The main shots were filmed inside, however we did shoot a few scenes outside as well. I made sure to take a variation of shots of each scene so that I have a lot of choice when editing the scenes together.

I am happy with how the footage turned out. I now need to find out how to add colour correction to the clips so that they fit in within the pastel theme. 

The next steps within my creative journey will be to film the rest of the music video. I will aim to do this within the next 1-2 weeks. I have made a list of what I need to film and where I need to film. I also need to purchase some props such as an acrylic sheet, confetti, party poppers and glitter. 

Upon my return to sixth form after half term next week, I will begin to edit the footage that I have already filmed. I believe that this will be easier than editing the footage all in one go. 

PRODUCTION: Creative Journey - Post Two - 14/10/17

Today, I finished my final storyboard for my music video, ready for filming. This was my first time using the website 'Storyboard That' to design and complete as story board. I did find it somewhat difficult as I couldn't go into as much detail as I would have liked to. A further analysis of this can be found in my 'Story Board - Final' post.

I have also composed an email to Dodie Clark, requesting permission to use her song for my music video.

My next steps will be to actually start filming the clips depicted within the storyboard. I will start with the simple, artistic shots as I do not need any of the cast to film those clips. I will begin filming these small clips on the week commencing 16/10/2017.

I am going to film quite a large chunk of the music video on the week beginning 23/10/2017. During this week, I will have the actress within the video on hand to film some of the main shoots.

PRODUCTION: Creative Journey - Post One - 13/10/17

Today, I completed my prototype designs for my album cover. I primarily used my iPhone 7 to complete this task as I could download apps to help me complete this task with ease. I could have also used Photoshop for this task. I made sure that the images I selected for this task were either my own or copyright free images, so I had full permission to use them.

Below, I have attached some of the starting images I created whilst making the album cover. The main images below show the basic background of the album cover. I began with separate pastel pink and blue colours and then merged them together. I also made sure to screenshot some of my progression steps. The photos below show my progression in making the text and selecting the right colour for it in a free iPhone app called Phonto. Again, other platforms could have been used to create the text, however I used this app as it created ease of making.

I also attempted to design the cover in an app called 'Spark Post', however this was unsuccessful as a lot of the features you had to pay extra for. I did like how you were able to layer the fonts in this app, but it just did not do what I needed it to for free.

 

RESEARCH AND PLANNING: Final Proposal

Title of Production:

Party Tattoos by Dodie Clark (Unofficial Music Video)

Channel for Broadcast:

If my music video was to be uploaded onto Youtube, it most likely would be uploaded onto Dodie Clark's Vevo channel. Vevo was created by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media. The video hosting platform claims that it is 'your personalised music video and entertainment platform'. A lot of artists who want to upload a music video onto Youtube will often have a Vevo channel as it is the second largest music video in the world, due to this artist's may make more money from using a Vevo channel rather than Youtube. However, the music video could also be uploaded onto Dodie Clark's own Youtube channel as she has a following of nearly 1.5 million subscribers. If my music video was played on a TV music channel, I think that it would most likely be MTV. My reasoning for this is because MTV often play pop music videos and I believe that my music video would come under the 'Indie Pop' genre, so it would be acceptable to be played on MTV.

Target Audience:

I have clarified that my music video target audience will most likely be young women of between the ages of 13-21. I believe that this will be the case as this is the main target of Dodie Clark's Youtube audience. I think that this would be my target audience as it is the main group that stands out in Clark's demographics. Another reason I am led to believe this is due to my research in other Indie Pop artists. The Indie Pop artists that I researched included Florence And the Machine, Birdy and Lorde. I decided to research three artists I though that it would give me a more specific answer.

As you can see from the YouGov screenshots, all of the target audiences are in the category of female, aged 18-24. This is also fitting with my target audience. 

Genre/Type of Music Video:

My genre of music video fits under the Indie Pop genre. I think that my music video follows the narrative and performance based types of music video as there is elements of both types of video throughout my own video. I would regard most of Dodie Clark's videos as Narrative/Performance based.

Style of Music Video:

I have explained in my pitch previously, that I want to keep the music video quite cosy as I believe this mirrors Clark's music and Youtube videos. I think I am going to try to do this by maybe having some sort of fairy lights or record players within the video. I also want to conform to Indie Pop music video conventions by having a woodland setting within this video so that the audience can clearly identify that it is of the Indie Pop genre. 

Along with this, I want to portray the 'literal' tattoos, so I think I want to use a projector to try and project some tattoos onto my actress' skin. Due to the music video being performance based, I plan to have my actress miming to the camera and possibly playing the ukulele or the guitar. 

RESEARCH AND PLANNING: Risk Assessment

Above is my risk assessment, focusing on the filming aspects of the music video. It shows who will be directly impacted by the risk, how severe the risk would be if it were to happen, how likely the risk is whilst filming and the risk rating. After this, it shows how I will control the risk whilst filming and what I could do to prevent the risk. It then shows the risk rating and the likelihood of the risk after I have controlled it.